While it may seem like it now, you won’t be running your business for all eternity. At some point, you’ll likely retire from or sell your company. To that end, you’ll need an exit strategy. When clients come to us without clear exit strategies, we often find that the hardest component for them to master is valuing what their businesses are really worth. Too often, the true value of the business is grossly miscalculated, considered too late, or both.